Privacy Statement

This site tracks users usage using third party Google Analytics.

Who is collecting the data and why?

WIARD FM is an online music magazine which gives users access to news music and event from relevant music artists.

Personal data is being collected by WIARD FM for the purpose of authenticating users of our services, building user profiles, and for personalising the content that users received.

The data collected will also be aggregated to identify trends amongst key user demographics to help tailor content and services to different user groups.

What data is being collected?

The data being collected is data to help identify individual users and personalise services this includes and is not limited to:

  • name
  • gender
  • location
  • interests

Users will be asked for additional data when needed.

What is the legal basis for processing the data?

The user gives WIARD Enterprises consent to process personal information for the purposes of personalisation of the services provided to the user.

Will the data be shared with any third parties?

Your personal data will not be shared with any third-parties. However, aggregated anonymous data may be shared with third-parties to help tailor content, services and site-wide promotional offers to users.

E.g. 25% of users like music genre A.

How will the information be used?

The information will be used for the following purposes:

  • personalising the services offered to the user
  • storing user preferences and serving relevant content to the user
  • contacting the user about relevant new content and events

How long will the data be stored for?

  • The information will be used for as long as the user uses our services.
  • In line with GDPR regulations (Data Protection Act 2018) will check for consent every 26 months.
  • What rights does the data subject have?

    Users can request to have the data removed by writing an email to: mail+data@wiardfm.co.uk

    How can the data subject raise a complaint?

    Users make a complaint by writing an email to: mail+complaints@wiardfm.co.uk